The 5 Minute Pitch

Objective

In an increasingly time-sensitive work environment, media executives need to get their recommendations over quickly and effectively. This workshop gives some practical techniques on just how to do that.

Benefits

• Structure your arguments in an easy-to-follow, persuasive manner
• Rely on verbal and non-verbal communication to present your point of view without the support of visual aids
• Get agreement from your audience so that positive action happens
• Free up your time from having to prepare and create lengthy PowerPoint presentation aids

Content

During the workshop delegates will work on a number of interactive topics:

• Group brainstorm on the benefits/best practice of the ‘5-minute presentation’ – both internal & external applications
• Understanding the use and abuse of information & levels of detail required
• Describing the advantages and benefits of our ideas – all delegates will make a 2-minute presentation on a mundane household object
• Structuring our argument for maximum effect – 3-minute media related presentations
• Assertive communication – what it is and how to achieve it
• Generating maximum interaction with our audience
• Asking for and getting agreement + instigating a follow-up action plan
• All delegates to present with a 5-minute interactive presentation on a media related issue

Target

The workshop is aimed at all media people who have to persuade their clients or own management. 
Foundation level course, typically for media people with 1-3 years experience, although more experienced executives could also find this beneficial. 

Format

This is a morning workshop (09.30 – 13.00) held at a convenient central London location with up to eight delegates attending. Delegates will find it fast moving, fun, practical and easy to implement.

Facilitator

The course is run by Michael Horner who has worked in media for over 20 years, both within agencies and media owners. During that time he has held numerous high profile roles in the industry, Sales Director of an outdoor company and MD of a Radio company, to name a few. Throughout his career he has placed great emphasis on the development of people and now runs his own training and consultancy company.

Delegates’ comments

“I’ve learnt how to structure thoughts and arguments quickly – thinking on your feet”

“Encourages clarity of thinking, increases confidence through ‘demystifying’ presentations”

“I now really appreciate the importance of creating a dialogue with your audience”

“It’s given me the confidence to improvise and not over rely on Power Point”

“Have realised you can be brief in conveying an idea and you don’t have to have lots of stats”

CPD Value