Idea Generation

Objective

To equip delegates with the skills and techniques to help a group of people generate lots of ideas within a short time.

Benefits

The programme is designed to give participants the confidence and ability to:

• Plan and run brainstormings
• Encourage people in non habitual thinking
• Manage and prioritise output

Content

The workshop will cover the following areas:

• Verbal and non verbal facilitation skills
• 5 key requirements for creating the right environment
• 10 guidelines for success
• Techniques for encouraging non habitual thoughts
• How to order and evaluate output

Target

Media people who find themselves under increasing pressure to deliver innovative ideas to their clients.
Intermediate level, typically for media people with 3-5 years experience, although more experienced executives could also find this beneficial.

Format

This is a morning workshop (09.30-13.00) held at a convenient central London location. It will combine theory, highly practical tips and the opportunity to put them into practice in a group exercise.

Facilitator

The course is run by Richard Longworth who spent the first sixteen years of his working life in advertising, culminating in the position of Director and Head of Client Service at Lowe Howard-Spink. His training experience began whilst in advertising as he was responsible for account management training at both Abbott Mead Vickers and Lowe’s and was a member of the training and education committee of the IPA, chairing, tutoring and lecturing on a variety of their courses.
He has run his own consultancy for the last ten years and combines ‘doing’ (marketing and communications strategic consultancy) with training.

Delegates’ comments

“Gained ideas, structure and sound advice to a subject that I now realise we did not do properly as a company”

“Good amount of practical versus theoretical work”

“Learnt how to flexibly structure a brainstorm and what tools I can use to help facilitate it”

“Very good trainer – enthusiastic and knowledgeable”